{"id":7169,"date":"2026-09-09T14:37:15","date_gmt":"2026-09-09T12:37:15","guid":{"rendered":"https:\/\/marketingtothemax.com\/?page_id=7169"},"modified":"2026-09-09T17:05:29","modified_gmt":"2026-09-09T15:05:29","slug":"merk-campagne-concept","status":"publish","type":"page","link":"https:\/\/marketingtothemax.com\/nl\/merk-campagne-concept\/","title":{"rendered":"Merk campagne concept"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7169\" class=\"elementor elementor-7169\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ca4e82 e-grid e-con-boxed e-con e-parent\" data-id=\"4ca4e82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57571 elementor-widget elementor-widget-image\" data-id=\"ce57571\" data-element_type=\"widget\" data-e-type=\"widget\" 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https:\/\/marketingtothemax.com\/wp-content\/uploads\/2026\/09\/Banner-Design-1-768x382.png 768w, https:\/\/marketingtothemax.com\/wp-content\/uploads\/2026\/09\/Banner-Design-1-1536x765.png 1536w, https:\/\/marketingtothemax.com\/wp-content\/uploads\/2026\/09\/Banner-Design-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f1ffdd e-flex e-con-boxed e-con e-parent\" data-id=\"5f1ffdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6eea30 elementor-widget elementor-widget-html\" data-id=\"d6eea30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!doctype html>\n<html lang=\"nl\">\n<head>\n<meta charset=\"utf-8\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<title>Baken \u2014 Weet waar je staat<\/title>\n<link rel=\"preconnect\" href=\"https:\/\/fonts.googleapis.com\">\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Manrope:wght@400;500;600;800&display=swap\" rel=\"stylesheet\">\n<style>\n  :root{\n    --bg:#EEF1EF; --ink:#0E1B22; --ink-2:#4A5A63; --line:#CBD3D2;\n    --water:#0C6E63; --water-deep:#084F47; --rope:#D9A441; --white:#FFFFFF;\n    --radius:6px; --max:1120px;\n  }\n  *{box-sizing:border-box}\n  html{scroll-behavior:smooth}\n  @media (prefers-reduced-motion:reduce){html{scroll-behavior:auto} *{transition:none!important;animation:none!important}}\n  body{margin:0;background:var(--bg);color:var(--ink);font-family:Manrope,system-ui,sans-serif;font-size:17px;line-height:1.55;-webkit-font-smoothing:antialiased}\n  a{color:inherit}\n  .wrap{max-width:var(--max);margin:0 auto;padding:0 24px}\n  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36px;font-size:.95rem}\n  .zekerheden span::before{content:\"\";display:inline-block;width:10px;height:10px;background:var(--water);border-radius:2px;margin-right:10px;vertical-align:middle}\n\n  \/* faq *\/\n  .faq{padding:0 0 80px}\n  .faq details{border-top:1px solid var(--line);padding:18px 0}\n  .faq details:last-child{border-bottom:1px solid var(--line)}\n  .faq summary{cursor:pointer;font-weight:600;font-size:1.1rem;list-style:none;display:flex;justify-content:space-between}\n  .faq summary::after{content:\"+\";font-weight:400;color:var(--water)}\n  .faq details[open] summary::after{content:\"\u2013\"}\n  .faq details p{margin-top:12px;max-width:65ch}\n\n  \/* slot *\/\n  .slot{background:var(--water);color:#fff;padding:88px 0;text-align:center}\n  .slot h2{color:#fff}\n  .slot p{margin:16px auto 32px;max-width:38ch;opacity:.9}\n  .slot .btn-primary{background:#fff;color:var(--water-deep)}\n  .slot .btn-primary:hover{background:var(--rope);color:var(--ink)}\n  footer.site{padding:36px 0;font-size:.85rem;color:var(--ink-2);display:flex;justify-content:space-between;flex-wrap:wrap;gap:12px}\n\n  @media (max-width:860px){\n    .hero{grid-template-columns:1fr;padding:32px 0 64px}\n    .phone{margin-top:16px}\n    .vragen .grid{grid-template-columns:1fr}\n    .vraag{border-right:0;border-bottom:1px solid var(--line);min-height:0}\n    .vraag:last-child{border-bottom:0}\n    .stappen ol,.vertrouwen .grid{grid-template-columns:1fr}\n    .check .inner{grid-template-columns:1fr}\n  }\n<\/style>\n<\/head>\n<body>\n\n<header class=\"wrap\">\n  <nav>\n    <a class=\"logo\" href=\"#\">\n      <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/marketingtothemax.com\/wp-content\/uploads\/2026\/09\/Baken-Logo-2.png\" alt=\"Baken \u2014 Weet waar je staat\" width=\"160\" height=\"160\">\n    <\/a>\n    <a class=\"small\" href=\"#check\">Waar sta jij?<\/a>\n  <\/nav>\n<\/header>\n\n<main>\n  <section class=\"wrap hero\">\n    <div>\n      <h1>Weet waar je staat.<\/h1>\n      <p class=\"lead\">E\u00e9n getal dat zegt wat je deze maand echt kunt uitgeven. Geen voorwaarden, geen sterretjes.<\/p>\n      <div class=\"actions\">\n        <a class=\"btn btn-primary\" href=\"#open\">Open een rekening in 5 minuten<\/a>\n        <a class=\"btn btn-ghost\" href=\"#check\">Doe eerst de check<\/a>\n      <\/div>\n      <p class=\"note muted\">Gratis rekening. Opzeggen wanneer je wilt.<\/p>\n    <\/div>\n    <div class=\"phone\" aria-label=\"Voorbeeld van Het Overzicht in de baken-app\">\n      <span class=\"tag\">Het Overzicht<\/span>\n      <div class=\"bar\"><span>\n      <p class=\"q\">Vrij te besteden<\/p>\n      <p class=\"num\">\u20ac 640<\/p>\n      <p class=\"sub\">Na huur, vaste lasten en je spaardoel.<\/p>\n      <div class=\"rows\">\n        <div class=\"row\"><span>Saldo<\/span><span>\u20ac 2.318<\/span><\/div>\n        <div class=\"row\"><span>Nog af te schrijven<\/span><span>\u20ac 1.428<\/span><\/div>\n        <div class=\"row\"><span>Spaardoel deze maand<\/span><span>\u20ac 250<\/span><\/div>\n      <\/div>\n  <\/section>\n\n  <section class=\"vragen\">\n    <div class=\"wrap\">\n      <h2>Grote vragen. Korte antwoorden.<\/h2>\n      <p class=\"muted\" style=\"margin-top:14px;max-width:52ch\">Elke bank kan je saldo laten zien. baken beantwoordt de vraag die je eigenlijk hebt.<\/p>\n      <div class=\"grid\">\n        <div class=\"vraag\">\n          <p class=\"v\">Kan ik dit huis betalen?<\/p>\n          <div class=\"a\"><b>Tot \u20ac 412.000<\/b><span>Berekend op je inkomen en vaste lasten, in 30 seconden.<\/span><\/div>\n        <\/div>\n        <div class=\"vraag\">\n          <p class=\"v\">Hoeveel houd ik deze maand over?<\/p>\n          <div class=\"a\"><b>\u20ac 640<\/b><span>Elke dag bijgewerkt, inclusief wat er nog afgaat.<\/span><\/div>\n        <\/div>\n        <div class=\"vraag\">\n          <p class=\"v\">Kan ik stoppen op mijn 63e?<\/p>\n          <div class=\"a\"><b>Nog \u20ac 210 per maand<\/b><span>Wat je nu extra opzij zet om dat te halen.<\/span><\/div>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"wrap stappen\">\n    <h2>Zo werkt het<\/h2>\n    <ol>\n      <li><h3>Open je rekening<\/h3><p class=\"muted\">Vijf minuten, met je ID en je telefoon. Je oude rekening stapt gratis mee over.<\/p><\/li>\n      <li><h3>Baken leert je vaste lasten<\/h3><p class=\"muted\">Huur, energie, abonnementen: na \u00e9\u00e9n maand kent Baken ze en rekent ze vooraf mee.<\/p><\/li>\n      <li><h3>Je ziet elke dag \u00e9\u00e9n getal<\/h3><p class=\"muted\">Wat je vrij kunt besteden. Niet meer, niet minder. Vragen? Bel een adviseur, ook zonder afspraak.<\/p><\/li>\n    <\/ol>\n  <\/section>\n\n  <section class=\"check\" id=\"check\">\n    <div class=\"wrap inner\">\n      <div>\n        <h2>Waar sta jij deze maand?<\/h2>\n        <p class=\"intro\">Vul drie bedragen in en zie wat Baken elke ochtend voor je zou uitrekenen.<\/p>\n      <\/div>\n      <div class=\"form\">\n        <div class=\"field\"><label for=\"in\">Wat komt er per maand binnen?<\/label><input id=\"in\" type=\"number\" inputmode=\"numeric\" placeholder=\"bijv. 3200\"><\/div>\n        <div class=\"field\"><label for=\"vast\">Vaste lasten (huur, energie, verzekeringen, abonnementen)<\/label><input id=\"vast\" type=\"number\" inputmode=\"numeric\" placeholder=\"bijv. 1650\"><\/div>\n        <div class=\"field\"><label for=\"spaar\">Wat wil je opzij zetten?<\/label><input id=\"spaar\" type=\"number\" inputmode=\"numeric\" placeholder=\"bijv. 250\"><\/div>\n        <div class=\"result\" aria-live=\"polite\">\n          <p class=\"lbl\">Vrij te besteden deze maand<\/p>\n          <p class=\"big\" id=\"out\">\u20ac \u2014<\/p>\n          <p class=\"msg\" id=\"msg\">Vul de bedragen in om je getal te zien.<\/p>\n        <\/div>\n        <p class=\"fine\">Indicatie op basis van wat je invult. Baken slaat niets op.<\/p>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"wrap vertrouwen\">\n    <h2>Wat mensen zeggen na de eerste maand<\/h2>\n    <div class=\"grid\">\n      <div class=\"quote\"><p>\"Ik keek vroeger drie keer per dag op mijn saldo en wist nog steeds niet of ik iets kon kopen. Nu kijk ik \u00e9\u00e9n keer.\"<\/p><footer>Sanne, 34, Utrecht<\/footer><\/div>\n      <div class=\"quote\"><p>\"De hypotheekvraag beantwoordde de app sneller dan mijn eigen bank in een gesprek van een uur.\"<\/p><footer>Joris, 41, Zwolle<\/footer><\/div>\n      <div class=\"quote\"><p>\"Ik dacht dat ik niet kon sparen. Blijkbaar wel, \u20ac 180 per maand. Dat stond er gewoon.\"<\/p><footer>Amira, 27, Rotterdam<\/footer><\/div>\n    <\/div>\n    <div class=\"zekerheden\">\n      <span>Vergunning van De Nederlandsche Bank<\/span>\n      <span>Spaargeld beschermd tot \u20ac 100.000<\/span>\n      <span>Adviseurs bereikbaar zonder afspraak<\/span>\n    <\/div>\n  <\/section>\n\n  <section class=\"wrap faq\">\n    <details><summary>Wat kost een Baken-rekening?<\/summary><p>Niets. Betalen, sparen en Het Overzicht zijn gratis. Je betaalt alleen voor extra's die je zelf kiest, zoals een gezamenlijke rekening of een creditcard.<\/p><\/details>\n    <details><summary>Hoe weet Baken wat mijn vaste lasten zijn?<\/summary><p>Aan je afschrijvingen. Na de eerste maand herkent Baken terugkerende betalingen en telt ze vooraf mee. Je kunt ze altijd zelf aanpassen.<\/p><\/details>\n    <details><summary>Kan ik overstappen met mijn huidige rekeningnummer?<\/summary><p>Via de Overstapservice gaan je automatische incasso's en inkomsten dertien maanden lang gratis mee over. Je nieuwe nummer geef je maar \u00e9\u00e9n keer door.<\/p><\/details>\n    <details><summary>Wat als ik liever met iemand praat?<\/summary><p>Bel of loop binnen. Een Bakengesprek is een half uur met een adviseur, gratis, ook als je nog geen klant bent.<\/p><\/details>\n  <\/section>\n\n  <section class=\"slot\" id=\"open\">\n    <div class=\"wrap\">\n      <h2>Morgen weet je waar je staat.<\/h2>\n      <p>Open vandaag je rekening en zie vanaf de eerste maand elke ochtend \u00e9\u00e9n getal.<\/p>\n      <a class=\"btn btn-primary\" href=\"#\">Open een rekening in 5 minuten<\/a>\n    <\/div>\n  <\/section>\n<\/main>\n\n<footer class=\"wrap site\">\n  <span>Baken is een fictief merk, ontwikkeld als campagneconcept door To The Max.<\/span>\n  <span>Weet waar je staat.<\/span>\n<\/footer>\n\n<script>\n  const $=id=>document.getElementById(id);\n  const fmt=n=>'\u20ac '+Math.round(n).toLocaleString('nl-NL');\n  function calc(){\n    const i=+$('in').value, v=+$('vast').value, s=+$('spaar').value;\n    if(!i){ $('out').textContent='\u20ac \u2014'; $('msg').textContent='Vul de bedragen in om je getal te zien.'; return; }\n    const vrij=i-v-s;\n    $('out').textContent=fmt(vrij);\n    if(vrij<0) $('msg').textContent='Je komt '+fmt(-vrij)+' tekort. Een adviseur kijkt gratis met je mee naar je vaste lasten.';\n    else if(vrij<300) $('msg').textContent='Krap, maar het klopt. Dat is '+fmt(vrij\/30)+' per dag.';\n    else $('msg').textContent='Dat is '+fmt(vrij\/30)+' per dag, zonder aan je spaardoel te komen.';\n  }\n  ['in','vast','spaar'].forEach(id=>$(id).addEventListener('input',calc));\n<\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Baken \u2014 Weet waar je staat Waar sta jij? Weet waar je staat. E\u00e9n getal dat zegt wat je deze maand echt kunt uitgeven. Geen voorwaarden, geen sterretjes. Open een rekening in 5 minuten Doe eerst de check Gratis rekening. Opzeggen wanneer je wilt. Het Overzicht Vrij te besteden \u20ac 640 Na huur, vaste lasten [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7169","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Merk campagne concept - To The Max<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingtothemax.com\/nl\/merk-campagne-concept\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Merk campagne concept - To The Max\" \/>\n<meta property=\"og:description\" content=\"Baken \u2014 Weet waar je staat Waar sta jij? 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