{"id":7180,"date":"2026-09-09T14:44:27","date_gmt":"2026-09-09T12:44:27","guid":{"rendered":"https:\/\/marketingtothemax.com\/?page_id=7180"},"modified":"2026-09-10T00:20:00","modified_gmt":"2026-09-09T22:20:00","slug":"b2b-content-concept","status":"publish","type":"page","link":"https:\/\/marketingtothemax.com\/nl\/b2b-content-concept\/","title":{"rendered":"b2b content concept"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7180\" class=\"elementor elementor-7180\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1ffdd e-flex e-con-boxed e-con e-parent\" data-id=\"5f1ffdd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-815e68f elementor-widget elementor-widget-image\" data-id=\"815e68f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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.programma ul{list-style:none;padding:0;margin:40px 0 0;display:grid;grid-template-columns:repeat(4,1fr);gap:24px}\n  .programma li{border-top:3px solid var(--blue);padding-top:16px}\n  .programma li p{margin-top:8px;font-size:.95rem}\n\n  \/* stemmen *\/\n  .stemmen{padding:0 0 80px}\n  .stemmen .grid{display:grid;grid-template-columns:repeat(2,1fr);gap:24px;margin-top:36px}\n  .stem{border:1px solid var(--line);border-radius:8px;padding:28px}\n  .stem p{font-size:1.05rem}\n  .stem footer{margin-top:16px;font-size:.9rem;color:var(--ink-2)}\n  .logos{display:flex;flex-wrap:wrap;gap:14px 40px;margin-top:36px;font-weight:700;color:var(--ink-2);letter-spacing:-.01em}\n\n  .slot{padding:80px 0;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr auto;gap:32px;align-items:center}\n  .slot p{margin-top:12px;max-width:44ch}\n  footer.site{padding:32px 0;font-size:.85rem;color:var(--ink-2);border-top:1px solid var(--line);display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px}\n\n  @media (max-width:900px){\n    .hero,.vergelijk,.standpunt .inner,.slot{grid-template-columns:1fr}\n    .facts,.bev,.programma ul,.stemmen .grid{grid-template-columns:1fr}\n    .bev div{padding:24px}\n    .portrait{max-width:280px}\n  }\n<\/style>\n<\/head>\n<body>\n\n<header class=\"wrap\">\n  <nav>\n <a class=\"logo\" href=\"#\"><img decoding=\"async\" src=\"https:\/\/marketingtothemax.com\/wp-content\/uploads\/2026\/09\/Geometric-wordmark-logo-for-Stelwerk-1.png\" alt=\"Stelwerk\" width=\"160\" height=\"40\"><\/a>\n    <span>IT-beheer voor het mkb \u00b7 Enschede<\/span>\n  <\/nav>\n<\/header>\n\n<main>\n  <section class=\"wrap hero\">\n    <div>\n      <span class=\"kicker\">Benchmarkrapport 2026<\/span>\n      <h1>Wat betaalt het mkb \u00e9cht voor IT-beheer?<\/h1>\n      <p class=\"lead\">We legden de contracten van 412 bedrijven naast elkaar. Het verschil tussen goedkoop en duur zit niet in de techniek, maar in het contract.<\/p>\n      <div class=\"facts\">\n        <div class=\"fact\"><b>412<\/b><span>mkb-bedrijven, 10 tot 150 werkplekken<\/span><\/div>\n        <div class=\"fact\"><b>\u20ac 118<\/b><span>mediaan per werkplek per maand<\/span><\/div>\n        <div class=\"fact\"><b>2,4\u00d7<\/b><span>verschil tussen goedkoopste en duurste kwart<\/span><\/div>\n      <\/div>\n    <\/div>\n\n    <form class=\"form\" id=\"download\" onsubmit=\"event.preventDefault();this.querySelector('.btn').textContent='Verzonden. Check je inbox.'\">\n      <h3>Ontvang het volledige rapport<\/h3>\n      <p class=\"sub muted\">28 pagina's, inclusief de tarieftabel per bedrijfsgrootte en de checklist voor je eigen contract.<\/p>\n      <div class=\"field\"><label for=\"naam\">Naam<\/label><input id=\"naam\" required autocomplete=\"name\"><\/div>\n      <div class=\"field\"><label for=\"mail\">Zakelijk e-mailadres<\/label><input id=\"mail\" type=\"email\" required autocomplete=\"email\"><\/div>\n      <div class=\"field\"><label for=\"grootte\">Aantal werkplekken<\/label>\n        <select id=\"grootte\"><option>10\u201325<\/option><option>25\u201350<\/option><option>50\u2013100<\/option><option>100\u2013150<\/option><\/select><\/div>\n      <button class=\"btn\" type=\"submit\">Stuur mij het rapport<\/button>\n      <p class=\"fine\">Je krijgt het rapport direct en daarna \u00e9\u00e9n keer per maand De eerlijke IT-rekening. Uitschrijven kan altijd.<\/p>\n    <\/form>\n  <\/section>\n\n  <section class=\"bevindingen\">\n    <div class=\"wrap\">\n      <h2>Drie bevindingen die we alvast weggeven<\/h2>\n      <p class=\"intro\">Omdat je ze vandaag al kunt gebruiken, ook als je het rapport niet downloadt.<\/p>\n      <div class=\"bev\">\n        <div><b>38%<\/b><p>van de bedrijven betaalt voor licenties die al meer dan een half jaar door niemand zijn gebruikt.<\/p><small>Gemiddeld \u20ac 1.140 per jaar per bedrijf.<\/small><\/div>\n        <div><b>22%<\/b><p>lagere kosten bij een vast tarief per werkplek dan bij facturatie per uur, bij dezelfde dienstverlening.<\/p><small>Vergeleken binnen dezelfde grootteklasse.<\/small><\/div>\n        <div><b>61%<\/b><p>van de contracten heeft geen afspraak over reactietijd. Wie geen afspraak heeft, wacht gemiddeld 9 uur langer.<\/p><small>Op basis van 1.260 gemelde storingen.<\/small><\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <section class=\"wrap vergelijk\" id=\"vergelijk\">\n    <div>\n      <h2>Waar sta jij ten opzichte van de benchmark?<\/h2>\n      <p class=\"muted\" style=\"margin-top:14px;max-width:44ch\">Vul je maandbedrag en je aantal werkplekken in. Je ziet direct in welk kwart van de markt je zit.<\/p>\n      <div class=\"meter\" aria-live=\"polite\">\n        <div class=\"bar\"><div class=\"pin\" id=\"pin\" style=\"left:50%\"><\/div><\/div>\n        <div class=\"ticks\"><span>\u20ac 62<\/span><span>goedkoopste kwart<\/span><span>\u20ac 118<\/span><span>duurste kwart<\/span><span>\u20ac 210+<\/span><\/div>\n        <p class=\"verdict\" id=\"verdict\">Vul je gegevens in.<\/p>\n        <p class=\"muted\" id=\"detail\"><\/p>\n      <\/div>\n    <\/div>\n    <div class=\"form\">\n      <div class=\"field\"><label for=\"kosten\">IT-beheerkosten per maand (excl. btw)<\/label><input id=\"kosten\" type=\"number\" inputmode=\"numeric\" placeholder=\"bijv. 4800\"><\/div>\n      <div class=\"field\"><label for=\"wp\">Aantal werkplekken<\/label><input id=\"wp\" type=\"number\" inputmode=\"numeric\" placeholder=\"bijv. 35\"><\/div>\n      <p class=\"fine muted\">Indicatie. Voor een echte vergelijking kijken we naar wat er in je contract zit.<\/p>\n    <\/div>\n  <\/section>\n\n  <section class=\"standpunt\">\n    <div class=\"wrap inner\">\n<div class=\"portrait\"><img decoding=\"async\" src=\"https:\/\/marketingtothemax.com\/wp-content\/uploads\/2026\/09\/Bram-Kooiman-1.png\" alt=\"Bram Kooiman, oprichter Stelwerk\" loading=\"lazy\"><\/div>      <blockquote>\n        \"Iedereen in onze branche weet dat het mkb te veel betaalt. Niemand zegt het, want het verdienmodel is de onduidelijkheid. Wij zeggen het wel. Dan weet je meteen hoe wij werken.\"\n        <footer>Bram Kooiman, oprichter Stelwerk<\/footer>\n      <\/blockquote>\n    <\/div>\n  <\/section>\n\n  <section class=\"wrap programma\">\n    <h2>De eerlijke IT-rekening is geen rapport, het is een gewoonte<\/h2>\n    <p class=\"muted\" style=\"margin-top:14px;max-width:52ch\">Elke maand leggen we een stuk van de branche open. Dit is wat je van ons krijgt.<\/p>\n    <ul>\n      <li><h3>Het jaarrapport<\/h3><p class=\"muted\">De benchmark, elk jaar opnieuw, met dezelfde 400+ bedrijven zodat je trends ziet.<\/p><\/li>\n      <li><h3>Contract ontleed<\/h3><p class=\"muted\">Elk kwartaal een video waarin Bram een geanonimiseerd contract regel voor regel doorloopt.<\/p><\/li>\n      <li><h3>De maandbrief<\/h3><p class=\"muted\">E\u00e9n bevinding, \u00e9\u00e9n actie. Vijf minuten lezen, direct toepasbaar.<\/p><\/li>\n      <li><h3>Gratis contractcheck<\/h3><p class=\"muted\">Stuur je huidige contract, je krijgt binnen een week te horen wat erin ontbreekt.<\/p><\/li>\n    <\/ul>\n  <\/section>\n\n  <section class=\"wrap stemmen\">\n    <h2>Wat lezers ermee deden<\/h2>\n    <div class=\"grid\">\n      <div class=\"stem\"><p>\"Ik heb het rapport naast ons contract gelegd en binnen een maand \u20ac 900 per maand aan ongebruikte licenties geschrapt. Bij onze oude leverancier.\"<\/p><footer>Financieel directeur, installatiebedrijf, 60 werkplekken<\/footer><\/div>\n      <div class=\"stem\"><p>\"We zijn niet direct overgestapt. Maar toen het contract afliep, wisten we precies wat we moesten vragen. Dat was Stelwerk.\"<\/p><footer>Directeur, transportbedrijf, 40 werkplekken<\/footer><\/div>\n    <\/div>\n    <div class=\"logos\"><span>Havekes Techniek<\/span><span>Bruggink Logistiek<\/span><span>Notariaat De Vries<\/span><span>Waardenberg Bouw<\/span><span>Praktijk Oost<\/span><\/div>\n  <\/section>\n\n  <section class=\"wrap slot\">\n    <div>\n      <h2>Weet wat je betaalt. Daarna beslis je.<\/h2>\n      <p class=\"muted\">Het rapport is gratis en verplicht je tot niets. De meeste lezers gebruiken het bij hun huidige leverancier.<\/p>\n    <\/div>\n    <a class=\"btn\" href=\"#download\">Stuur mij het rapport<\/a>\n  <\/section>\n<\/main>\n\n<footer class=\"wrap site\">\n  <span>Stelwerk is een fictief merk, ontwikkeld als contentconcept door To The Max.<\/span>\n  <span>De eerlijke IT-rekening<\/span>\n<\/footer>\n\n<script>\n  const $=id=>document.getElementById(id);\n  const fmt=n=>'\u20ac '+Math.round(n).toLocaleString('nl-NL');\n  function calc(){\n    const k=+$('kosten').value, w=+$('wp').value;\n    if(!k||!w){$('verdict').textContent='Vul je gegevens in.';$('detail').textContent='';$('pin').style.left='50%';return;}\n    const p=k\/w, lo=62, med=118, hi=210;\n    let pos=p<=med ? (p-lo)\/(med-lo)*50 : 50+(p-med)\/(hi-med)*50;\n    pos=Math.max(2,Math.min(98,pos));\n    $('pin').style.left=pos+'%';\n    let v,d;\n    if(p<85){v='Je zit in het goedkoopste kwart: '+fmt(p)+' per werkplek.';d='Controleer of reactietijd en back-up wel in je contract staan. Dat is waar goedkoop vaak op inlevert.';}\n    else if(p<=150){v='Je zit rond de mediaan: '+fmt(p)+' per werkplek.';d='Marktconform. De vraag is of je betaalt voor licenties die niemand gebruikt; 38% doet dat.';}\n    else{v='Je zit in het duurste kwart: '+fmt(p)+' per werkplek.';d='Dat is '+fmt((p-med)*w*12)+' per jaar boven de mediaan. Een contractcheck is hier vrijwel altijd de moeite.';}\n    $('verdict').textContent=v;$('detail').textContent=d;\n  }\n  ['kosten','wp'].forEach(id=>$(id).addEventListener('input',calc));\n<\/script>\n<\/body>\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>De eerlijke IT-rekening 2026 \u2014 Stelwerk IT-beheer voor het mkb \u00b7 Enschede Benchmarkrapport 2026 Wat betaalt het mkb \u00e9cht voor IT-beheer? We legden de contracten van 412 bedrijven naast elkaar. Het verschil tussen goedkoop en duur zit niet in de techniek, maar in het contract. 412mkb-bedrijven, 10 tot 150 werkplekken \u20ac 118mediaan per werkplek per [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7180","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>b2b content concept - To The Max<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marketingtothemax.com\/nl\/b2b-content-concept\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"b2b content concept - To The Max\" \/>\n<meta property=\"og:description\" content=\"De eerlijke IT-rekening 2026 \u2014 Stelwerk IT-beheer voor het mkb \u00b7 Enschede Benchmarkrapport 2026 Wat betaalt het mkb \u00e9cht voor IT-beheer? 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